Susan Arcidiacono, Chief Marketing Officer
Susan Arcidiacono is the Chief Marketing Officer at IEHP. Since August 2008, she has contributed significantly to IEHP’s mission and growth. With over 30 years of executive marketing and product development experience, she leads IEHP’s marketing enterprise.
As Chief Marketing Officer, Ms. Arcidiacono focuses on driving innovative programs and spearheading marketing efforts and the IEHP brand. Currently she oversees brand management, strategic communications, product management & research, digital communications, marketing & communications, enrollment assistance, Medicare Sales and IEHP’s Digital Media Center. She also led the Community Outreach, Health Navigator Program and the Community Resource Centers through March 2018.
With an in-house marketing and creative team, Ms. Arcidiacono oversees all development and production. Under her direction, IEHP has won more than 250 marketing and advertising awards from the American Advertising Federation ADDY, the Healthcare Public Relations and Marketing Association (HPRMA), and the Communicator Awards.
In addition to industry recognition, Ms. Arcidiacono has helped IEHP achieve several milestones. IEHP’s overall membership has grown from 365,000 members to a stunning 1.2 million members. In addition, 87% of Medi-Cal recipients in the Inland Empire choose IEHP over our competitor. Ms. Arcidiacono also played an integral role in IEHP’s Medicare DualChoice Cal MediConnect product success. IEHP recently earned recognition for being the highest enrolled not-for-profit plan in the nation for this plan.
Ms. Arcidiacono is responsible for significantly enriching IEHP’s relationship with their members. In 2010 she helped launch a new Health Navigator Program, a first-of-its-kind program designed to help IEHP members better understand how to use their healthcare. In 2015, Ms. Arcidiacono led the opening of IEHP’s first Community Resource Center in San Bernardino. She also led the opening of the 2nd Community Resource Center location in Riverside in 2017.
Outside of her role at IEHP, Ms. Arcidiacono is also a leader in the community. She is an active member of the California Association of Health Plans (CAHP), the Association for Community Affiliated Plans (ACAP), the American Marketing Association (AMA), Health Care Executives (HCE) of Southern California, the Healthcare Public Relations and Marketing Association (HPRMA), and Women in Health Administration (WHA). As a healthcare professional and mother, she is a major proponent of early childhood education. She is a published author of several children’s books, to help preschool-age children build skills and encourage literacy. Prior to joining IEHP, she held executive marketing positions with several major organizations, including America Online, CIGNA and Health Net.
Ms. Arcidiacono pursued undergraduate studies at Cal State University, Los Angeles where she earned a bachelor’s degree in communications. She holds a master’s degree in business administration from the University of Phoenix and she is a graduate of the Management Development Executive Program at the University of Southern California.